Virgin Atlantic is moving to snag Virgin America’s grieving customers

In the wake of yesterday’s announcement of the coming end to the Virgin America brand, Virgin Atlantic is already moving to snag its dying brother’s sad lovers:

UK-based Virgin Atlantic’s new marketing URL, VirginFliesOn.com, brings you to Virgin Atlantic’s Facebook page, where you can enter a contest to win free flights.

Huh.

It’s in the name of comfort, as in: “Virgin America may be gone, but you can still have the Virgin experience that you love…Come fly with us. We’re Virgin Atlantic.”

The British accents in the video are charming as usual, but it just seems a bit…parasitic?

The only way these two airlines are related is that they have the same founder, and they both use the Virgin brand.

Screen Shot 2017-03-23 at 4.02.26 PM

Virgin.com does promote the brands using its name.

I haven’t flown Virgin Atlantic in 10 years, so I don’t remember how similar it is to Virgin America. I’d love to hear thoughts from anyone who has flown them recently.

Virgin America fans: are you comforted by Virgin Atlantic’s new marketing campaign, or does it seem too soon?

2 thoughts on “Virgin Atlantic is moving to snag Virgin America’s grieving customers

  1. Lots of look, feel and vibe between Virgin America and Virgin Atlantic. There certainly is the common style and design.

    Being Atlantic is all wide body and America is narrow body different cabin experience. The Loft never measured up to any of the clubhouse lounges.

    Like

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